A Personal Narrative
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Upon my roommate's suggestion, two years ago I gave
Mad Men a shot by watching the pilot on
Netflix . Even though I liked it, I didn't think I was in the right frame of mind to digest another serious drama, already having
Breaking Bad and
Dexter among many others to deal with. However, the following summer, after the conclusion of yet another magnificent season of the
Game of Thrones , I found myself once again flicking through the endless suggestions on
Netflix . Squeezing in several British
sitcoms here and there --
Extras,
Plebs, and the
IT Crowd
in particular -- I finally came across a billboard on the NYC Subway
which contained an enticing silhouette of what was to be Don Draper, the
protagonist or antagonist of Mad Men -- to be argued. Thus began my
endless sessions of watching the plethora of egotistical talks from men
in the '60s.
Don Draper's character stuck on me, as it did
on millions of other viewers. Such was his grace and eloquence while
conversing that it made me want to be him. I bet all young, unskilled
men of my demographic quietly wish they grow into a life like Draper's.
However, Pete Campbell -- a young, ambitious, and talented novice at the
advertisement agency -- was the character that I associate myself with
the most.
As I sat there among the many uncomfortable faces on what was the first day of Market Foundations 3000, I doubted whether my
Mad Men
moments would have any relevance at all, on the accelerated summer
course. This was only until the professor, a stout, charismatic though
unattractive version of Draper himself, started to glide over the
introductory slides. Then we hit a poster of what seemed to look like
Draper, Campbell, Peggy, Joan, and Sterling, all staring deep into my
soul.
The Professor asked, "Who's seen this show?" I
immediately raised my hands, more out of impulse than anything. I was
surprised to find that mine were the only ones up waving. I had an "
Oh Shucks" moment, finally realizing my peers were all busy, business school New Yorkers who had no time for television. "It's
Mad Men,
sir," I replied. He smiled, although I bet he was relieved that at
least one person watched the show he loved so much that he included it
in an academic presentation.
"Do you know why the show's called
Mad Men
in particular?" he asked, his eyes twirling with cockiness. I hesitated
and then spilled out, "Mad Men was a term used to describe the
advertising agents of Madison Avenue in the '60s. It's a term they
coined themselves," I added. "Very good," exclaimed the professor and
there it was; I was, at least in his sub-conscience, his favorite
student.
As the course progressed, I found myself to be very
adept at quickly understanding new terms introduced in the Marketing
Foundations class. Not only did
Mad Men help me understand the
basic terminology of what traditional marketing terms like
"Positioning," "Target," "SWOT," "Slogan," and "Segmentation" meant, but
it also helped me grasp the understanding of the various stages of the
marketing process. Watching Draper work his magic, ever so closely,
every episode, I realized that I organically developed an understanding
of certain marketing/business etiquette. Through the span of the
semester, I was also able to appreciate the marketing campaign and
strategies of the mammoths of companies that Coca Cola, Nike, and Apple
to name a few were, and I also impressed my fellow group members with my
ability to quickly come up with marketing slogans, jingles, and
positioning statements for our brand in the group presentations.
Mad Men, unintentionally, helped me and I'm sure it did many others.
I did eventually get an A+ in that class. Now let us move on the story of how watching
Top Gear helped me ace my Automotive Engineering Class
.
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